New Starbucks Logo
New Starbucks Logo
Starbucks has recently been using a new brown logo. As those of you who read my previous post a few weeks ago (or just remember!) will know, this is actually the old logo. This has been reintroduced as part of their Back to Basics’ campaign. It coincided with the release of the ‘Pike Place Blend’ which was named after the original Starbucks store in Seattle. The original twin-tailed siren or mermaid is slightly more exposed than in the classic green logo.
A ‘nation wide Christian media watchdog’ called ‘The Resistance’ (ha!) have got their knickers in a twist over the logo:
“Starbucks has recently introduced a new version of their logo which features a topless mermaid with her legs spread, which has caused outrage from a nation wide Christian media watchdog organization. The Resistance, with has over 3000 members nationwide, is boycotting Starbucks across the country saying their new logo is inappropriate.”
Starbucks is reportedly seeing a slow down in their profits. This is most likely due to the rising cost of gasoline/petrol. This is not the first time the cost of car fuel as effected the sales of human fuel.
*Update* This is the new logo, the one above is the original which is, as you can see, slightly more…exposed.
I always thought the green logo version was slightly more “risque” because the mermaid looked more like a “she.” The brown logo looks like a pirate to me…holding stalks of a mutant pineapple.
Comment by sittingpugs — May 14, 2008 @ 12:22 pm
Sometimes a banana is just a banana! If the entire human race’s soul, spirituallity, or
unconditional belief in God is fully develop (irregardless of one’s religious background) we
wouldn’t even look at an object without any malice thoughts. Unfortunately, we all still very
spiritually immature and our souls can’t evolve because we can’t get past our ego.
Comment by justaddh2o — May 14, 2008 @ 1:55 pm
[Original comment removed]
Comment by Thomas — May 14, 2008 @ 2:11 pm
[...] New Starbucks Logo [...]
Pingback by CO-ED Magazine » Shannon Elizabeth: June 2008 Maxim Covergirl — May 14, 2008 @ 2:44 pm
I deeply apologize to everyone “with any malice thoughts.” was more of the correct way of
saying it? But my point is it’s just a mermaid LOGO and they are whining over a ‘mythical’ character.
Comment by justaddh2o — May 14, 2008 @ 3:21 pm
“…features a topless mermaid with her legs spread”,
mermaids dont have legs. come on now.
Comment by calrose — May 14, 2008 @ 3:28 pm
Sorry Justaddh2o I didn’t see the connection between your comment and the post (I get it now) so I assumed it was some kind of spam. I thought I was being rude to a spammer not a real person!
I see your point. However we don’t need unconditional belief in God not to see an object without any malice, just a clear mind.
Comment by Thomas — May 14, 2008 @ 3:42 pm
Thanks Thomas…i’m glad we got that clear…now can we go to Starbucks?!!!
Comment by justaddh2o — May 14, 2008 @ 3:56 pm
I wish I had so few real problems in my life that I could play overly worried morality police for the rest of the world and complain about stuff like a mermaid on a coffee companies logo.
Comment by esanders09 — May 14, 2008 @ 6:57 pm
I prefer the green one. The brown is so… BROWN!
Comment by Konstantinos — May 14, 2008 @ 7:21 pm
And this too, shall pass.
Comment by silverstar98121 — May 14, 2008 @ 8:40 pm
hey, is that the newest one or oldest logo?
I see from this:
http://www.axxyc.com/forum/viewtopic.php?p=543#p543
Comment by starsun — May 15, 2008 @ 7:36 am
Hey Starsun. The way I understood it is that they are bringing back the old logo temporarily. The second article posted on that thread you linked to is correct but it was written in 2005 before they reintroduced the brown logo.
Comment by Thomas — May 15, 2008 @ 8:08 am
Outrageous! That’s almost as obscene as a 15-year-old exposing her back.
Comment by Milton Crow — May 16, 2008 @ 4:30 am
[...] read more | digg story [...]
Pingback by New Starbucks Logo? « Extra! Extra! — May 18, 2008 @ 7:43 am
Starbuck has lost one customer, because I will never drink a mermaid coffee which the company now serving. I urge all Christians to abandon the coffee giant to protest against such logo that appeal against our faith. The management of starbuck wants to use the logo to initiate people into the demonic world which they belong.
Comment by olo JAMES — May 19, 2008 @ 12:22 am
Starbucks will be a much cooler place to hang out now without all those boring, uptight, IQ lowering Christians hanging about in them. Good for you Mr Starbuck.
Comment by Beelzebub — May 21, 2008 @ 3:39 am
maybe the creator of the logo just want to be artistic. theres nothing wrong about using a topless logo. its an art. It just reminds us of greek and roman statues..
Comment by coplanarity — May 21, 2008 @ 8:14 am
By looking closely at the previous logo, two split tails are visible. If the full view of Miss Mermaid were shown we could all see that she was holding two misbehaving offspring by their tails to give them a good shake. Any children’s rights activists out there with nothing to do?
Comment by digdeep — May 21, 2008 @ 3:26 pm
OMG. Get real. Harmless
Comment by Mark — May 22, 2008 @ 3:44 am
[...] And another… Starbucks has a new (old) logo. [...]
Pingback by textbloom » I can see their point… — May 25, 2008 @ 6:17 pm
All the mermaids I’ve seen in the wild have been topless. And her breasts aren’t human breasts anyway, they are mermaid breasts. So it’s way different.
Comment by Chad Minnick — May 26, 2008 @ 12:53 am
This is why religious fanatics screw up the world, first you should just mind your own business, if you cannot than go out and actually help someone’s life, and I mean after they are born, you people are alls o insistent on someone being born but you could care less what happens to them after they are. Stop worrying weather someone swears or a mermaid is naked on a cup and go do some good, or shut the - - - - up.
Comment by Wayne Ryerson — May 31, 2008 @ 5:17 pm
I think that the Old logo is a better design than the new. The older design is cleaner and larger. The new logo is uglier and smaller.
Comment by Jim — June 2, 2008 @ 12:19 pm
[...] comes not long after Starbucks reintroduced a modified version of their original logo to celebrate the release of their retro Pike Blend [...]
Pingback by Starbucks offers free Wi-Fi and trys to fatten up the Olsen twins. « Words about things. — June 3, 2008 @ 3:29 pm
…… Aww FISHNIPPLES!
This issue is being blown out of all reasonable proportion!
When people put aside reason and common sense, the mermaids always take the brunt of it.
Reminds me of the old Proctor and Gamble logo debacle and subsequent attempted boycott. I am convinced that there is nothing more annoying than a ‘religious’ believer. Personally, I think ‘religious’ is the leaven that Jesus warned us about repeatedly.
Comment by Lu Johnson — June 4, 2008 @ 5:02 pm